About BMW Group UK
BMW Group UK is the UK sales, marketing and aftersales subsidiary of BMW AG. Based in Bracknell, Berkshire, BMW Group UK is responsible for importing BMW vehicles into the UK and supplying them for sale through its independent dealer network. BMW Group UK also has responsibility for all the national marketing, advertising and aftersales activities for the BMW, MINI and Motorrad (motorbikes) brands in the UK. BMW Group UK is the leading player in the UK premium automotive sector with a 24.1% share, with MINI accounting for a further 9.2%. Last year BMW Group UK sold over 100,000 BMWs, over 40,000 MINIs and 6,500 motorcycles.