About LV=
LV= is the UK’s largest friendly society. It provides insurance, protection, retirement, savings and investment products, and advice. The group has £7.7 billion under management and capital reserves of £0.9 billion. In the year ending 31 December 2009, the group’s underlying profit was £41.9m (£44.2m in 2008), Life new business was up 7.5% at £92.2m, and general insurance was up 82.2% at £811m. As a mutual, the society is owned by its members and has no shareholders to answer to.
“This ‘feel good’ factor is a big part of what our customers love about us”
“As soon as I joined LV= I could see it was a business that’s really going places. I love the way the brand has been transformed in recent years – it’s fresh and modern, with genuine values. It understands and cares about its customers and employees – both are at the heart of everything we do.
“We all benefit from an extremely competitive benefits package and a culture that recognises and rewards talented people. From everything I see and hear, this ‘feel good’ factor is a big part of what our customers love about us.”
Andy Macleod, group internal communications manager, joined 2009