About ?What If!
?What If! is the world’s largest independent innovation company. It works with clients to help them release the creative potential of their people, products and brands – either for a fee or as joint venture partners on innovation projects. It also helps clients increase their own innovation capability – by developing their skills, organisational structures and mechanisms. ?What If! works in over 40 countries across a wide range of clients and market sectors.
“Our clients realise that we care about doing a really good job for them”
“At first I wondered how you got involved – the answer is you just go up to someone and ask. There’s a massive trust in all your colleagues here. If you ask for something, they’ll do it, unless there’s a really good reason not to.
“You have to have an inherent sense of when you should be having fun and when you need to be working hard. It can be fun one day then you’ve all got your heads down the next. You need to be respectful of other people’s space. Most importantly, our clients realise that we care about doing a really good job for them.”
Lil Pawson, team manager, learning, with ?What If! for three years