Demographic trends shape the workforce of tomorrow. Both changing employee demands from Generation Y or the Millennium Generation, as well as the imminent retirement of the Baby Boom generation, are influencing the quality and quantity of available talent, now and in the near future. 

The CRF Institute believes that finding and retaining talent will determine whether or not business goals are reached. The internal and external employer brand therefore becomes vitally important to attract, retain and engage people effectively. 

The Top Employers project provides participants with the insight, recognition and visibility to enable them to stand out as an employer of choice and anticipate these demographic and generational trends. Furthermore, Top Employers gives participants the opportunity to celebrate their achievements and to reinforce the role of HR in reaching these goals.