Your Employee Value Proposition (EVP) is defined by what you offer your employees. What do your employees get from you in return for their time, their effort and their engagement? Perhaps a well-defined career path, working out of a prime location, excellent pay and secondary benefits?

Based on our international research, we identified a best practice of four different steps to maximise the effect of your EVP on the attraction, retention and engagement of your staff. Find out what you can do to get the most from your EVP.

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While the UK faces an uncertain and uneven road ahead, economic indicators are starting to look a little more positive as markets gear up for the recovery. Stronger than expected GDP growth and rising employment rates can lay positive foundations for future growth.

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Some of the best-known high-street brands are also some of the best ‘employer brands’ too. While companies such as Google, Apple, eBay and Sony all regularly top polls for having the most recognised consumer brand, they are also the companies ordinary people most aspire to work at if offered the chance. Such is the strength of the employer brand, is that they can still have the power to attract top talent even when all around them appears to be collapsing.

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Employer branding is much more than applying marketing concepts and tools to attract people to join and stay with the employer. Marketing should be integrated with overall HR strategy. The reverse is that marketing should also realise that HR is crucial to the success of the business. Indeed, in today’s globalising, high-value services economy, the role of HR is growing in importance.

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By investing in their Employer Brand, Top Employers invest in engaging and recruiting happy people. Stimulating happiness is not a soft relict from the seventies, but turns out to be one of the key indicators for high performing companies.

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Intangibles like human capital create a lasting competitive advantage. But how can the HR manager convince his CFO to put them on the balance sheet? How can you measure the real return on investment of your investments in human resources?

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Employer branding is not for anxious managers during an economic downturn. If they choose to focus purely on cost reduction, they will inevitably end up in the HR department talking about staff cuts...

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Analysis of the HR priorities of employers across Europe by the CRF Institute is showing the first signs of economic recovery. In June 2009 50% of sur...

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Testing times like these are providing HR professionals with probably their greatest challenge. Engagement of employees is pressured, when it is neede...

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Why do organisations need to continue to invest in their employer brand in tough economic times? In the past years, many Top Employers invested ser...

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