By investing in their Employer Brand, Top Employers invest in engaging and recruiting happy people. Stimulating happiness is not a soft relict from the seventies, but turns out to be one of the key indicators for high performing companies.

National governments are beginning to realize models that we use to measure productivity are outdated. That’s why French president Nicolas Sarkozy in February 2008 asked two Nobel-prize winning economists Joseph E. Stiglitz and Amartya Sen to identify the limitations of Gross Domestic Product (GDP) as an indicator

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Practical tools to measure the output of HR

Intangibles like human capital create a lasting competitive advantage. But how can the HR manager convince his CFO to put them on the balance sheet? How can you measure the real return on investment of your investments in human resources? Try the good old reports about absenteeism your CFO is already familiar with. The CRF Institute provides you with the appropriate ammunition.

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Although Europe’s Top Employers are not immune to the effects of the economic crisis, in 2010 they are continuing to make a significant investment in their employer brand, as shown in the CRF Institute’s recently published report European HR Benchmark Top Employers Europe 2010. But will the CEOs and HR leaders of Top Employers be able to put to rest the anxieties of managers who focus solely on short-term productivity gains?

Employer branding is not for anxious managers during an economic downturn. If they choose to focus purely on cost reduction, they will inevitably end up in the HR department talking about staff cuts...

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Analysis of the HR priorities of employers across Europe by the CRF Institute is showing the first signs of economic recovery. In June 2009 50% of surveyed employers focused primarily of engagement of...

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Testing times like these are providing HR professionals with probably their greatest challenge. Engagement of employees is pressured, when it is needed more than ever. “A great opportunity for the HR ...

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Why do organisations need to continue to invest in their employer brand in tough economic times? In the past years, many Top Employers invested seriously in employer branding. The question now is w...

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